Regulation Agency Advertising Professionals Rely On Rising Tech to Drive New Enterprise Improvement


By Dave DiCicco | LexisNexis Senior Director of Product Administration

Regulation agency enterprise growth groups have modified the best way they establish, join with and monitor their corporations’ engagement with potential new purchasers. The evolution has been fueled by the emergence of applied sciences which have enabled extra visibility into new enterprise alternatives and extra focused interplay with these prospects. This contains platforms for electronic mail advertising and marketing, buyer relationship administration and content material administration.

In actual fact, eight of the highest 10 advertising and marketing methods utilized by legislation corporations at the moment are of a digital nature, in accordance with the 2021 LexisNexis® InterAction® Advertising & Enterprise Improvement Survey, which polled corporations of all sizes and from everywhere in the world. Expertise is squarely on the coronary heart of almost all trendy legislation agency advertising and marketing methods.

On the similar time, not all corporations embrace the identical rising applied sciences, nor do they deploy them in the identical manner. The InterAction survey drilled down a bit extra and located that “excessive development” legislation corporations (these seeing greater than 20% development in 2020) have been 4 occasions extra more likely to monitor metrics for advertising and marketing and enterprise growth efforts than slower rising corporations. Maybe the lesson is that in the present day’s more and more metrics-led advertising and marketing by legislation corporations is extra possible to achieve success when legislation corporations leverage the precise rising expertise instruments that make their initiatives extra exact, environment friendly, and focused.

One instance of that is that some main legislation corporations at the moment are implementing Software Programming Interface choices (APIs) that enable them to assemble key knowledge streams from third-party distributors — e.g., authorized analysis companies, software program suppliers, and so on. — and combine that knowledge inside their very own legislation agency techniques.

An API is just a connection between one pc system and one other pc system that enables knowledge to stream seamlessly between the 2 environments. API expertise has been round for years and lots of legislation corporations have used numerous APIs for back-office capabilities. Nonetheless, vital legislation agency knowledge safety issues have slowed their penetration to a wider vary of use instances. These considerations have now been addressed and resolved, opening the door to an thrilling new world of innovation in legislation agency enterprise growth.

For legislation agency advertising and marketing groups, APIs create the power to combine precious content material they depend on from exterior sources with their inside pc networks. This enables attorneys {and professional} employees members to drag that precious third-party knowledge straight into their very own inside workflows — fairly than forcing them to log onto a vendor’s web site to go discover the content material they want. This may embody knowledge from the agency’s Expertise Administration software program, CRM software program or different high-value third social gathering instruments.

This has been a serious product growth precedence at LexisNexis®. With LexisNexis API options, we now present legislation corporations with the power to entry knowledge from LexisNexis and/or accepted third-party software program distributors inside their current workflow, permitting attorneys and advertising and marketing employees members to tailor their analysis duties to their wants.

For instance, we had the chance to debate our API improvements on the KM Authorized 2021 convention. We shared particularly about our shut growth work with Basis Software program Group, a number one supplier of expertise administration software program for legislation agency advertising and marketing departments, and {our capability} to push shopper expertise knowledge from a legislation agency’s Basis Agency Intelligence Platform straight into the agency’s personal knowledge atmosphere. Which means that your advertising and marketing staff members can spend much less time aggregating and wrangling knowledge — and extra time analyzing and extracting actionable insights from the information that’s delivered on to the agency’s inside functions.

Along with the workflow effectivity positive factors that API options ship to legislation agency enterprise developments; additionally they create a pipeline for extra well timed dissemination of stories and knowledge. Regulation agency advertising and marketing groups can receive computerized information updates, related information and docket alerts from LexisNexis, pushed straight into the agency’s inside functions, so they’re able to transfer swiftly in pursuit of instant new enterprise alternatives. These information feeds can increase the agency’s Intranet or most popular information sources with LexisNexis content material that’s delivered to the agency’s personal knowledge atmosphere.

The evolution of legislation agency advertising and marketing over the previous twenty years has been pushed by the event of recent applied sciences which have essentially altered the best way that corporations can discover, have interaction and monitor potential new purchasers. It’s not an exaggeration to say that modern-day authorized advertising and marketing is digital advertising and marketing.

One of the thrilling tech improvements that legislation agency advertising and marketing groups can now put to make use of is the API. LexisNexis has a household of API choices for legislation corporations which might be designed to satisfy the enterprise growth wants of corporations of all sizes and are totally platform-agnostic to allow them to work with any IT configuration. Go to the LexisNexis Knowledge as a Service web site to study extra about how this expertise can assist your agency’s advertising and marketing and enterprise growth staff.


Dave DiCicco, Senior Director of Product Administration, LexisNexis®, is a Fastcase® 50 Award winner from the Class of 2020. He has labored for LexisNexis for over 20 years, courting again to his final semester at College of Dayton Faculty of Regulation, and increasing from his early days as a software program take a look at engineer to presently working with clients to develop LexisNexis API options. Dave has led the Lexis® for Microsoft® Workplace product staff since 2010. Assembly with purchasers to develop person tales and dealing with LexisNexis tech and gross sales groups places Dave proper in the midst of the transformation of APIs as the following era of analysis info options. 


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