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Chipotle Mexican Grill goes again into the metaverse to present away free burritos.
Beginning on Nationwide Burrito Day – Thursday, April 7 – the fast-casual chain is launching the Chipotle Burrito Builder on Roblox, which it describes as a “new simulation expertise that can problem gamers to roll burritos within the metaverse to earn Burrito Bucks.”
The primary 100,000 Roblox gamers to efficiently roll a burrito will earn sufficient Burrito Bucks to change for an entrée code that can be utilized on the Chipotle app or the chain’s web site within the U.S. and Canada. The codes might be out there whereas provides final and are legitimate via April 13.
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This isn’t the primary time Chipotle has teamed up with Roblox, a kid-friendly on-line gaming platform.
In late October, Chipotle had a Boorito Maze recreation on Roblox however a day into the Halloween contest customers had hassle accessing the platform. Roblox mentioned its 73-hour outage was not associated to the Chipotle activation.
Final 12 months for Burrito Day, Chipotle gave away $100,000 in free burritos and $100,000 in Bitcoin via an interactive recreation.
Chipotle Burrito Builder recreation: Free meals codes and free burritos for a 12 months
Chipotle mentioned Tuesday that the Roblox Burrito Builder “marks the primary time a model has enabled Roblox gamers to earn and change a Roblox in-experience foreign money for real-world objects, on this case, a burrito or different entrée from Chipotle.”
The Chipotle Burrito Builder might be ‘90s themed to pay homage to the primary Chipotle location that opened in 1993 and the beginning of the chain’s burrito.
The Burrito Builder is scheduled to go stay at 3:30 p.m. PT/6:30 p.m. ET Thursday at Roblox.com/chipotle. The 100,000 free codes might be out there whereas provides final.
The sport may also function a real-time leaderboard and the highest 5 gamers on the leaderboard by 11:59 p.m. PT every day from April 7 to 13 will win free burritos for a 12 months. Study extra concerning the recreation at Chipotle.com/NationalBurritoDay.
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New Chipotle burrito impressed by Roblox customers
Chipotle mentioned it would launch the first-ever menu merchandise impressed by Roblox to have fun its return to the metaverse. The chain polled Roblox gamers on Twitter to assist construct their collective go-to burrito order, which it has dubbed the “Chipotle Burrito Builder Burrito.”
The burrito – which Chipotle mentioned “would be the first real-world menu merchandise created by the metaverse group for a nationwide restaurant model – options white rice, black beans, hen, tomato salsa, tomatillo red-chili salsa, bitter cream, cheese, lettuce and guac.
The brand new menu merchandise might be out there on the Chipotle app and Chipotle.com for a restricted time beginning Thursday for Chipotle Rewards members.
Chipotle Roblox giveaway and Chipotle Rewards Change
Additionally on Burrito Day, Chipotle mentioned it would change into the primary restaurant model to let its loyalty members change rewards factors for a Roblox present card. With the Chipotle Rewards Change on the Chipotle app and Chipotle.com, 100 rewards factors will be exchanged for a $5 Roblox Digital Present Card with a worth of 400 Robux. A complete of 10,000 present playing cards might be out there via the Chipotle Rewards Change.
Chipotle will give away a complete of 1 million Robux to followers on April 7 by way of its Twitter account, @ChipotleTweets.
Chipotle Burrito Day freebie: Queso Blanco promo code
On Thursday, Chipotle Rewards members can get a free facet or topping of Queso Blanco with the acquisition of an entrée once they use the digital-only promo code NBD2022 at checkout on the Chipotle app and Chipotle.com.
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